Overview

As the Lead Product Designer, I spearheaded the design of the ALBIS AI website, which effectively showcases the company’s cutting-edge digital twin technology. This project involved crafting a user-friendly interface that not only highlights the core offerings but also engages visitors through clear, visually appealing layouts, and interactive elements.

Key Contributions

1. Information Architecture:

   • Strategized the layout to present key features, use cases, and testimonials in an intuitive and digestible format.

   • Focused on a clear navigation system, enabling users to find information effortlessly.

     
     

2. Visual Design:

   • Designed a modern, accessible, and visually appealing interface using a cohesive colour palette, typography, and imagery.

   • Highlighted branding elements to maintain consistency with the company’s visual identity.

     
     

3. User Engagement:

   • Integrated interactive elements like the “Try it Out” feature to engage users with digital twins directly on the site.

   • Highlighted metrics (e.g., 90% time savings, 24/7 availability) to convey the product's tangible benefits.

     
     

4. Accessibility:

   • Included features such as built-in sign language interactions to emphasize inclusivity and accessibility for all users.

     
     

5. Content Creation:

   • Collaborated with stakeholders to craft messaging that resonates with both B2B and B2C audiences, emphasizing ease of use, engagement, and ROI.

Challenges and Solutions

1. Challenge: Creating a balance between technical depth and ease of understanding for non-technical users.

   • Solution: Used visual storytelling techniques (e.g., step-by-step graphics and interactive previews) to simplify complex ideas.

     
     

2. Challenge: Ensuring accessibility across diverse user groups.

   • Solution: Implemented multilingual support and ASL-trained models for inclusivity.

     
     

3. Challenge: Highlighting multiple use cases without overwhelming users.

   • Solution: Categorized use cases into interactive sections with a “Try it Out” feature for direct engagement.

Visual Features

1. Hero Section:

   • A bold tagline ("Meet Your Digital Twin. Turn conversations into earnings.") accompanied by a dynamic visual of an AI avatar.

     
     

2. Step-by-Step Process:

   • Icons and animations to showcase the workflow (Customize → Train → Deploy → Adapt).

     
     

3. Testimonials Section:

   • Designed with user-friendly icons and concise quotes from global clients.

     
     

4. Feature Comparisons:

   • Visualized with a grid format to compare ALBIS AI’s unique features with competitors.

Outcomes

• Improved visitor engagement rates, as reflected in a 3x increase in interactions with the site’s interactive features.

• Enhanced understanding of ALBIS AI’s offerings through a clear and engaging online presence.

• Strengthened the company’s brand identity through consistent design and messaging.

Visual Glimpse