Overview

In addition to designing user-centric products, I led the development of branding guidelines for ALB IS AI. This initiative was crucial in establishing a cohesive and professional identity across all company products, ensuring consistency in visuals, tone, and usability.

Key Contributions

1. Defining the Visual Identity: Created a branding kit featuring a colour palette, typography, and iconography tailored for accessibility and scalability.

   
   

2. Developed Customization Flexibility: Designed tools to help clients integrate their branding seamlessly into our products, enabling effortless customization of themes.

   
   

3. Strengthened Company Presence: Aligned branding elements with the company’s vision, enhancing its market presence and creating a unified experience for users and clients.

Visual Glimpse

1. Color Palette & Typography:

   
   

   

   Colour Palettes

   
   

   

   
   

   

   
   

   

   Typography

   
   

2. Iconography:

   

   
   

3. Applied Branding:

   

Logo guidance

• How to use

  

  
  

• Logo misuse

  

  
  

• Logo Anatomy

  

• Logo dimensions

  

This approach focuses on your branding work without overshadowing the other elements of your portfolio. Let me know if you'd like to explore any of these sections further!